【雲上嶺南】How a TV drama stimulates a sales bonanza!
"The dried tangerine peel is good for the throat." This line from the TV drama "The Knockout" has recently led to a significant increase in the sales of tangerine peels from Xinhui, once again raising awareness of the value of dried tangerine peels across the country.
Xinhui, located in Jiangmen, has a rich resource endowment of national geographical indication protected products such as "Xinhui tangerines" and "Xinhui dried tangerine peels".
With dried tangerine peels as the leading industry and modern agricultural industry park construction as the focus, Xinhui covers 11 towns and streets in the region and has established the Xinhui National Modern Agricultural Industry Park mainly in Huicheng, Shuangshui, and Sanjiang.
The total area of the industrial park is 430 square kilometers, with a planting area of Xinhui tangerines reaching 80,000 mu, driving the total planting area in the region to reach 139,000 mu.
There are over 7,000 Xinhui tangerine growers, and more than 1,000 business entities are engaged in dried tangerine peel production in the park.
According to statistics, the total output value of the entire industry chain of Xinhui dried tangerine peels reached some 19 billion yuan in 2022. #LingnanSpecialty